I much want the refined sophistication of understated design, and generally avoid the bling of flashy modern-day watches from major makes (Whilst I do own a 1987 Rolex Datejust, which looks refined by comparison with a lot of others). It’s “an alchemy which is contributing towards its success,” Mr. Friedman https://www.watchesworld.com/a-guide-to-10-of-the-best-dress-watches/