Innovation happens at non-tech businesses much too. With this common case with the early 2000s, Colombian coffee business people try and revive Colombia's popular Juan Valdez manufacturer while in the age of Starbucks. How does a quick increasing, high-profile company balance advancing AI technologies with protecting humanity's passions? HBS https://elliottpabem.shotblogs.com/harvard-case-study-help-fundamentals-explained-51953166